At Stay U-nique we’ve always believed in creating memorable experiences — and now we’re taking it one step further: we’ve started applying visual branding in the buildings we manage. And when guests notice it, they connect with it, remember it, and recommend it.
From aesthetics to strategy
We’ve launched a visual branding project in common areas, using decorative vinyls that reflect the Stay U-nique universe. Colors, illustrations, and graphic elements not only decorate the space, but also convey professionalism and elevate the overall perception.
We know first impressions matter. When a guest enters a building that feels cared for, with visual identity, aesthetic consistency, and thoughtful details, they value their stay more, leave better reviews, and are even willing to pay more.
Branding means:
- Reinforcing the property’s identity
- Enhancing the guest experience
- Increasing the perception of quality
- Building an emotional connection
- And yes — directly impacting profitability
Creating a space with a story
When an apartment communicates more than comfort, it becomes an experience. That’s exactly what we aim for at Stay U-nique: that our homes are not only functional, but that they tell a story, inspire emotions, and stay in the guest’s memory.
Can this be applied to any building?
Absolutely! We’re rolling out this project across several properties, and we’re already seeing results: higher guest engagement and added value that makes a difference on platforms like Airbnb and Booking.
If you own a tourist property and want it to convey its own unique personality, we can help.
Write to us, join our management program, and let’s explore how we can make it happen together.