Stay Unique Will Turn an 18th-Century Málaga Palace Into the Zanjan Palace Boutique Hotel
Stay Unique will reopen a baroque 18th-century palace on Calle Álamos, in the historic center of Málaga, in October 2026 as the Zanjan Palace boutique hotel. Originally built by the Marqueses de Guirior, the building’s central interior courtyard remains its defining architectural feature, and the company is integrating it directly into the new hotel’s design, […]
Third-Party Hotel Management: How It Actually Works, Step by Step
A third-party hotel operator runs the asset in three successive phases: due diligence before signing, an operational transition of weeks or months, and stable operations with periodic reporting to the owner. Signing the contract is only the first step; what actually determines the outcome is how the transition is executed and what information the owner […]
White-Label vs. Branded Hotel Operators: Two Models, Two Risk-and-Return Profiles
A white-label operator runs the hotel under standards the owner defines, with no commercial brand attached; a branded operator runs it under a corporate manual and an international identity, for a franchise fee. Choosing between the two isn’t preference — it’s which risk-and-return profile the owner wants the asset exposed to. Two models, four variables […]
Hotel Owner vs. Brand vs. Operator: Who Does What
The owner is the party that puts up the capital and sets the asset’s strategy. The brand is the company that provides recognition, product standards and a distribution system under a franchise or affiliation agreement. The operator is the company that runs the hotel’s daily operations, with or without a brand attached. Confusing these three […]